News & Media

News & Media

Oct 27, 2009

What Am I Missing?

Beverage Spectrum’s Barry Nathanson pens a spectacular beverage-industry point of view, taking issue with the non-issue that is the vocal minority’s problem with bottled water.

Link to the full article here.  But here’s a solid excerpt:

Why are the “issues” around bottled water even issues at all? It boggles my mind that the only undisputedly healthy beverage offering is being attacked on so many fronts. Of all the consumer products out there, why are politicians and public officials making this particular beverage category public enemy #1? They’re banning the purchase of bottled water by municipalities, attacking PET bottles and their impact on the environment, proposing taxes and state initiatives for separate bar coding. I am here to call it all what it is: sheer nonsense. This legislative posturing must stop. Deal with real issues, not this.

We can debate the merits of many different products in food and beverage groups, but no one can claim that drinking water isn’t at the top of the list for a healthy lifestyle. The bottled water industry has made more strides than other categories to reduce its carbon footprint. Drinking water and its portability should be encouraged, not legislated against.

I lead a pretty active lifestyle. I run, play tennis, ski, and manage to walk about six miles a day. I also pack a bottle of water with me on almost all occasions. To imply that it is bad for these bottles to be out there doesn’t reflect reality. We live in a mobile society, and having the option of bringing water and other packaged goods with you is our right. I’d rather have people toting water, because it means they’re out and about pursuing an active lifestyle, that have them inside watching inane TV or playing mindless video games. Hopefully, people will make the correct choices in what they ingest, but to single out the one product that personifies good nutrition is insanity.

Stop all this stupidity.

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].


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Bottled Water - small water use, big health benefits

This cool video shows how bottled water is a very small and very efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks.

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