The bottled water industry strongly believes that consumers should be able to obtain information about the safety and quality of bottled water in a timely fashion.
By law, FDA requires all food product labels, including bottled water, to include the name and address of the manufacturer, packer or distributor. In addition, virtually all bottled water products in the commercial marketplace include a telephone number on the label.
With regard to providing consumers with bottled water quality information, the FDA has concluded that not all information provided by law by public water systems is applicable to bottled water, and that certain content information already found on bottled water labels – combined with the consumer’s access to company contact information on the label – are reliable means of providing information to the consumer.
ADVOCATING A LEVEL PLAYING FIELD
Based on current bottled water labeling requirements and regulation, there is no public health or public policy basis to single out bottled water from other food products for additional label reporting or methods of reporting.
Consumers are choosing bottled water based on the merits of its consistent safety, quality, convenience, and good taste. Bottled water marketing and advertising does not undermine consumer confidence in tap water. Rather, it focuses on the benefits of choosing water for hydration and the attributes of a specific brand.