News & Media

News & Media

Dec 18, 2009

Why Bottled Water May Be Back In 2010

From Forbes’ Investopedia:

Bottled water sales had experienced rapid growth for more than a decade, as consumers embraced water over soda and other high-calorie beverages. Growth rates have slowed in recent years, due to market saturation, and have taken a more recent tumble on environmental concerns that millions of plastic bottles enter landfills every day, as only a small proportion of them ever reach recycling bins. Plus, why ship water across the globe when it can be affordable when consumed from a local tap?

Concerns About Tap Water 
A shift back to bottled water may take place soon, because a recent New York Times study detailed that “more than 20% of the nation’s water treatment systems have violated key provisions of the Safe Drinking Water Act over the last five years.” It also relayed that “since 2004, the water provided to more than 49 million people has contained illegal concentrations of chemicals like arsenic or radioactive substances like uranium, as well as dangerous bacteria often found in sewage.”

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Chris Hogan, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].

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Bottled Water - small water use, big health benefits

This cool video shows how bottled water is a very small and very efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks.

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