When Nature Calls: The Art of Hurricane (Erin) Preparedness

Aug 19, 2025 | 0 comments

Hurricane Erin, the first hurricane of the 2025 Atlantic hurricane season, is not expected to make landfall, but meteorologists are warning that states along the East Coast—including North Carolina, South Carolina, Georgia, Virginia, New Jersey, New York, and Massachusetts—should expect coastal threats, including big waves, strong rip currents, and high winds. While you can’t control Mother Nature’s dramatic performance, you can prepare for her arrival. So, what’s the most crucial element of any good emergency preparedness kit? It isn’t flashlights, generators, or even that emergency radio you’ve been meaning to test. It’s bottled water.

Here’s what most people don’t consider while stocking up their kits with batteries and non-perishable snacks: Hurricanes have a particular talent for wreaking havoc on municipal water systems. Storm surges can overwhelm treatment facilities, flooding can contaminate distribution lines, and power outages can knock out the pumps that keep clean water flowing to your faucet. Even if the water keeps running, your local officials may let you know it isn’t safe to drink.

Water treatment plants aren’t immune to nature’s tantrums. When they lose power or become compromised, the carefully calibrated process of purification goes out the window faster than high winds knock outdoor furniture off your patio. Suddenly, that crystal-clear water streaming from your kitchen faucet might be carrying bacteria, chemicals, or debris.

What Never Fails

The Federal Emergency Management Agency, or FEMA, isn’t known for hyperbole, so when it recommends storing 1 gallon of water per person per day for several days, it’s worth taking note. That’s not 1 gallon total—that’s 1 gallon daily for drinking and basic hygiene (think: brushing your teeth). For a family of four, we’re talking about 4 gallons minimum per day. And if you have pets, you’ll need even more. Fido needs safe, clean drinking water just as much as you do.

This is where bottled water transforms from an everyday convenience into a genuine lifesaver. Commercially bottled water is safe, sealed, and ready to drink. No guesswork, no boiling required, no wondering if that slight metallic taste means trouble. Even Ready.gov, the official website of the U.S. Department of Homeland Security, recommends you purchase commercial bottled water for your emergency preparedness kits.

The Bottom Line

Hurricane preparedness isn’t about panic—it’s about executing a practical approach to keeping your family safe. While you can’t prevent Erin (or any other hurricane or natural disaster) from making her dramatic debut, you can ensure that when she’s blown over, you’ll have the most essential element for survival and recovery: safe, clean water.

For comprehensive emergency preparedness guidelines, visit Ready.gov for the full playbook on weathering whatever nature decides to throw your way. Stay safe out there!

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News & Media

News & Media

Aug 19, 2025

When Nature Calls: The Art of Hurricane (Erin) Preparedness

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].