News & Media

News & Media

Jul 28, 2009

The Ugly (un)Truth

Seems we can’t escape the bottled water backlash even in the movies.  In the new romantic comedy The Ugly Truth,  there’s two scenes where the discussion touches on how tap water ‘is just like bottled water, except that it is regulated and bottled water isn’t.’ This movie should have been called Bald Faced Lies

Though they were attempting to get across the message that tap and bottled are “all the same,” that’s an inaccurate statement that we’ve heard time and again.  Here’s The Real Truth: many bottled waters come from a municipal source, that is certain.  But they’re further purified and treated than tap water.  Ever heard of tap water having a taste?  

Bottled water opponents will tell you that you never will have a taste in tap water.  You’ll never taste anything in bottled water, and there’s a reason for that: because it’s pure, clean, safe and refreshing.  And it’s also just as regulated, if not moreso, than tap water. If there’s one takeaway from The Ugly Truth, it’s this: don’t believe anything you see in the movies.

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].

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