News & Media

News & Media

Sep 24, 2008

The pause that refreshes

While he was to hang upside down, high in the air, for 60 hours straight, magician David Blaine appears to have taken a break during his “Dive of Death” stunt to get checked by a doctor and drink bottled water.  Thanks for the endorsement, David!

You can read more on Entertainment Weekly’s Web site here.

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].

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