News & Media

News & Media

Jan 27, 2009

The ‘Freakonomics’ of Bottled Water

Daniel Hamermesh, a writer for the Freakonomics blog at the New York Times, writes this month about the foolishness of banning bottled water on a university campus.

Presumably, they figure that bottled-water consumers will switch to tap water, as tap water is bottled water’s closest substitute. I wonder — aren’t bottled soft drinks a closer substitute? Don’t people want the convenience of a container at their desk rather than an occasional drink at the water cooler (or a cup to be filled at the water cooler)?

This ban may well simply lead to substitution from bottled water to bottled soft drinks, with no reduction in pollution. Worse still, people will be substituting caloric soft drinks for zero-calorie water, so that the ban will help increase obesity among students and staff.

Be sure to read the comments, too.  Apparently, most consumers are not drinking the Kool-Aid being poured by bottled water’s misinformed opponents.

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Chris Hogan, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].

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Bottled Water - small water use, big health benefits

This cool video shows how bottled water is a very small and very efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks.

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