As a kid, your parents are always telling you to drink more of it. In your 20s you down one between cocktails to stave off a hangover.
Americans now officially drink more bottled water than soda. It’s a shift that decades ago might have seemed unthinkable—that consumers would buy a packaged version of something they could get free from a tap.
Whether you drink it to quench your thirst or use it to wash your laundry, water is an indispensable part of our lives and our world.
It’s also an indispensable part of a healthy diet. That’s why more and more Americans are choosing to increase their water intake. In 2015, the average American drank 36.5 gallons of bottled water — a 7.9 percent increase over the previous year.
The bottled water industry continues to respond to the ongoing water crisis in Flint, Michigan. This is a terrible situation that highlights the important and historic role that bottled water plays during emergencies and natural disasters.
One of the simplest things that a person can do when seeking to lead a healthier lifestyle is to drink water instead of other beverages that are heavy with sugar and calories. If someone wants to eliminate or moderate calories, sugar, caffeine, artificial flavors or colors, and other ingredients from their diet, choosing water is the right choice – whether from the tap, filtered, or in a bottle.
Some long-time bottled water critics are taking advantage of the recent voluntary product recall by one bottled water company in Pennsylvania by attempting to scare and confuse consumers. The fact is, consumers can remain confident about the safety and reliability of their bottled water.
Some recent media stories have incorrectly claimed that the bottled water industry is a major contributor to California’s ongoing drought.
The reality is that bottled water companies use a very small amount of water when measured against almost any other industry, are dedicated to responsibly protecting and preserving our vital water resources, and help people live healthier lives. IBWA vice president of communications Chris Hogan addressed this specific issue during an August 15, 2014, interview on The Weather Channel.
Recently, a Twitter meme about a German study on endocrine disrupting chemicals has been making the rounds with headlines like – “Bottled water found to contain over 24,000 chemicals, including EDCs.” While dramatic and scary sounding, these claims are not actually accurate. In fact, many of the Tweets and social media posts are misleading and false, such as those claiming that PET plastic bottled water bottles contain BPA.