News & Media
Soda Loses Its U.S. Crown: Americans Now Drink More Bottled Water
Americans now officially drink more bottled water than soda. It’s a shift that decades ago might have seemed unthinkable—that consumers would buy a packaged version of something they could get free from a tap.
Bottled Water: The Healthy, Environmentally Friendly Drink
Whether you drink it to quench your thirst or use it to wash your laundry, water is an indispensable part of our lives and our world.
It’s also an indispensable part of a healthy diet. That’s why more and more Americans are choosing to increase their water intake. In 2015, the average American drank 36.5 gallons of bottled water — a 7.9 percent increase over the previous year.
Choosing Healthy Hydration, Bottled Water Sales, Consumption Increasing
New data from the the International Bottled Water Association (IBWA) and Beverage Marketing Corporation (BMC) show that in 2015 Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent since the previous year. In fact, BMC now indicates that bottled water is poised to overtake carbonated soft drinks as America’s largest beverage category by volume by 2017, if not by the end of 2016.