Despite organized anti-bottled-water campaigns across the country and a noisy debate about bottled water’s environmental impact, Americans are buying more bottled water than ever.

In 2011, total bottled water sales in the U.S. hit 9.1 billion gallons — 29.2 gallons of bottled water per person, according to sales figures from Beverage Marketing Corp.

What do you call a person who lives in a 6,000 square-foot house and buys a third family car for his teenaged child, but wants to ban the sale of bottled water in order to save the planet?

When Concord’s Town Meeting voted to ban the sale of bottled water Wednesday night, one of the ban’s supporters told her fellow Condordians, “We’re not gonna solve all the problems of the world, but this is our one chance to make a really huge statement to the world.”