With plastic bottles under fire, the bottled water industry is under intense scrutiny. Yet the industry is also driving forward with efforts to be more sustainable – not least with evian’s state-of-the-art carbon neutral bottling facility in the French Alps. So what can the future look like for the category?
Bottled water is the No. 1 beverage product in the U.S., by volume, for a second year in a row, the International Bottled Water Association (IBWA) and the Beverage Marketing Corporation (BMC) announced today.
As a kid, your parents are always telling you to drink more of it. In your 20s you down one between cocktails to stave off a hangover. As you get older you notice dry skin, under-eye circles and headaches creeping up when you don’t get enough of it. Gym rats carry around huge jugs of it, models swear by it as an essential piece of their beauty routine and a lack of it may just be the reason behind your daily afternoon slump.
We’re talking water — arguably the most essential component of our diets.