News & Media

News & Media

Jun 23, 2011

New Video Dispels Myth about Bottled Water

 “From Tap to Bottled Water” traces the many steps taken to produce a safe, healthy, convenient food product ALEXANDRIA, VA – The International Bottled Water Association (IBWA)’s consumer website has released a new YouTube video, “From Tap to Bottled Water,” that dispels a myth repeated by some anti-bottled water activists that bottled water which comes from municipal water sources is just tap water in a bottle. An entertaining and amusing teenager conducts a tour of a bottled water plant that shows viewers the many complex steps necessary to turn municipal tap water into a finished, purified bottled water product. She encourages the viewers to decide for themselves if it’s just tap water in a bottle.

This video takes viewers through the many additional steps undertaken to treat municipal water so that it can packaged and labeled as purified bottled water,” says Tom Lauria, IBWA’s Vice-President of Communications.

“Some anti-bottled activists, politicians, educators and even comedians make various incorrect statements about municipally sourced bottled water, making it sound as if these bottles are filled from a garden hose,” Lauria noted. “This is absolutely not the case. Tap water that is used to make purified bottled water undergoes several treatments, such as being pre-filtered, treated with reverse osmosis, ultra violet light, one-micron filters and ozonation before the water is placed in sanitary, recyclable containers, and factory-sealed for consumer protection and safety.”

The entire bottling process is closely monitored for optimal safety and quality levels, and a final step involves testing the purified bottled water for any residual contaminants after the product is packaged.

“This video clearly rebuts claims by anti-bottled water critics and it plainly shows that municipally sourced bottled water is very different from tap water in a bottle,” says Lauria.

“And I think consumers will be reassured that the product they are drinking has undergone the additional steps, and that they are getting true value for their money spent.”

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].


Featured Videos  

Bottled Water - small water use, big health benefits

This cool video shows how bottled water is a very small and very efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks.

Pin It on Pinterest