Yesterday, the International Bottled Water Association filed a lawsuit against Zero Water Technologies, LLC, the seller of at-home water filtration devices, for repeatedly engaging in false, misleading and unsubstantiated advertising designed to confuse consumers about its products and about how they compare to bottled water products.
IBWA’s complaint, which was filed in the United States District Court for the Eastern District of Virginia, notes that Zero Water has improperly disparaged the quality, safety, and cost effectiveness of bottled water in comparison with its own products and has made false and unsubstantiated claims about the capabilities of its products.