Alexandria, VA – The International Bottled Water Association (IBWA) today issued the following statement in response to findings related to healthful hydration, released September 15, 2011, at the Sustaining the Blue Planet: Global Water Education Conference.
“The findings, presented during the conference’s Healthy Hydration Symposium, show that proper hydration, such as choosing water, can reduce weight gain and contribute to risk reduction of type 2 diabetes. This research reinforces the important role of drinking water, including bottled water, as part of a healthy lifestyle.
Making the smart choice to hydrate with water can help everyone reap lifelong health rewards. John Etgen, symposium co-chair and senior vice-president of the Project WET Foundation (Water Education for Teachers), stated, ‘We believe that educating children on hydration plays a significant role in obesity prevention initiatives worldwide.’
These positive messages reinforce the recently launched United States Department of Agriculture’s (USDA) Choose My Plate program to encourage healthy eating, which recommends drinking water instead of sugary drinks. In addition, First Lady Michelle Obama’s Let’s Move campaign also urges children to opt for water when they are thirsty.
Drinking water, including bottled water, instead of sugared beverages can reduce your caloric intake; which can help maintain your weight as part of a healthy lifestyle. We encourage consumers to take notice of these important findings and make simple, smart choices in their daily life and choose water, whether at home, at the office or on the go.”
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