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News & Media

Feb 12, 2025

bottled water | bottled water facts | drinking water | healthy hydration | science of water

Healthy hydration and the psychology of desire

What motivates you quench your thirst with water?
What prompts you to buy bottled water?

A researcher in Scotland thinks she knows.
Esther Papies, PhD, is a senior lecturer at the Institute of Neuroscience and Psychology at the University of Glasgow, where she heads the Healthy Cognition Lab. Papies has put together a research team that is studying the nonconscious mechanisms that influence behavior, and they are focusing on health cognition. So, if you’re interested in the trade-off between short-term desires and long-term health goals and the psychological processes underlying successful behavior change, read on.

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].

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Bottled Water - small water use, big health benefits

This cool video shows how bottled water is a very small and very efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks.