News & Media

News & Media

First Lady Michelle Obama Launches “You Are What You Drink” Campaign

The International Bottled Water Association (IBWA) is proud and excited to be a supporter of a collaboration between the Partnership for a Healthier America (PHA) and PHA Honorary Chair First Lady Michelle Obama to encourage Americans to make an easy choice to help improve their health and well-being every day: drink more water.

On Thursday, September 12, in Watertown, Wisconsin, the First Lady, joined by IBWA and other supporters, kicked off the effort that encourages people to drink more water, more often.  The campaign is being rolled out in a consumer product fashion, with celebrities actively promoting water as a healthy drink and a coordinated social media push.  PHA is asking people across the country to visit www.YouAreWhatYouDrink.org to get more information about the campaign. Anyone can use the logo and messages to encourage others to drink more water by Tweeting about it, Facebooking it, Instagraming it, and talking about it. The effort can be found across social media properties at @urH2O or via the hashtag #drinkH2O.

IBWA President and CEO Joe Doss, who attended the Wisconsin event, said, “Safe, refreshing water is one of the best and healthiest choices that nearly everyone can make every day, whether at home, at work, or ‘on the go.’”  He also noted, “Bottled water plays an important role in providing people with a healthy hydration beverage.”

The initiative has already received broad media coverage, including The Washington Post, Time.com, the Associated Press, ABC News, and USA Today.

IBWA members are actively promoting this important and highly visible initiative that seeks to inspire more Americans to drink more water more often.  As we all know, it is an easy way to stay hydrated and maintain a healthy diet.

Look for daytime and late night television personalities to prominently feature water as their on-air beverage of choice and public service announcements promoting the healthy lifestyle benefits of water.

Click here to visit the “You Are What You Drink” website.

Click here to read IBWA’s press release.

Click Here to read the White House press release from the Office of the First Lady.

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Chris Hogan, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].

Categories

Featured Videos  

Bottled Water - small water use, big health benefits

This cool video shows how bottled water is a very small and very efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks.

Pin It on Pinterest