News & Media

News & Media

Apr 1, 2008

Consumers are still choosing bottled water

Despite many of the inaccuracies perpetuated into the media about bottled water, consumers know better when it comes to the facts about this valued product: people appreciate the convenience, the healthfulness, and good taste of bottled water brands.

They drink it on-the-go, during exercise, at restaurants or meetings, and at home or the office.

How much bottled water do Americans consume? To the tune of 8.8 billion gallons in 2007, up 6.9 percent from last year.  Per capita, that’s 29.3 gallons, up about two gallons from last year (nice to see we’re staying hydrated).

Additionally, the wholesale dollar revenue for bottled water exceeded $11.7 billion in 2007, up 7.8 percent over the year prior.

Take note, too: bottled water safety and quality result from multiple layers of regulation and standards at the federal, state and industry levels.

Taken together, these numbers show that U.S. bottled water sales and consumption continue to rise as consumers increasingly choose bottled water over other beverages.

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].


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Bottled Water - small water use, big health benefits

This cool video shows how bottled water is a very small and very efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks.

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