News & Media

News & Media

Jun 25, 2009

Boxed Water? Cool!

The Minneapolis/St. Paul CityPages highlights a cool new product called Boxed Water. Chic, sure, and at Bottled Water Matters we’re okay with boxed water…to a point.

The product inside is still “bottled water.”  The difference is the packaging.

So says the article:

The boxes have a smaller carbon footprint than bottles because they’re made mostly from trees from sustainably managed forests, can be shipped flat when empty, and can, in theory, be recycled. (The plastic screw caps on top make them refillable.)

Nice, but plastic water bottles are completely recyclable, too.  Both the box and the plastic use natural resources.  The article also references a post over at Shefzilla, which recognizes how bottled water compares to other industries in terms of water and natural resources consumption.  Notes that blog:

The World Wildlife Fund created a two-minute video recently that explains how a single latte requires 53 gallons (or 848 cups) of water to grow the beans and feed the cows that produce the milk to make the drink. Slightly different numbers according to the Water Footprint Network:

Glass of beer = 19.8 gallons 
Glass of wine = 31.7 gallons 
Cup of coffee = 37 gallons 
Hamburger = 634 gallons 
Cotton T-shirt = 713 gallons 
Sheet of paper = 2.6 gallons

Obviously no one likes plastic, but it’s cherry picking to argue that bottling water is unethical.

Boxed, bottled: whichever way you pack it, bottled water is a minimal user of natural resources and a convenient, healthy beverage option.  And it will continue to be there when you need it.

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].


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Bottled Water - small water use, big health benefits

This cool video shows how bottled water is a very small and very efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks.

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