News & Media

News & Media

Oct 14, 2008

Bottled Water Gets A Front Row Seat At The Prez And Veep Debates

The only presidential and veep debates the International Bottled Water Association didn’t sponsor this year were the ones held on Saturday Night Live.

Besides that, you could find IBWA’s private-label water – available for free – at the debates in Mississippi, St. Louis, Nashville and New York.

The only presidential and veep debates the International Bottled Water Association didn’t sponsor this year were the ones held on Saturday Night Live.

Besides that, you could find IBWA’s private-label water – available for free – at the debates in Mississippi, St. Louis, Nashville and New York. 

For companies that sponsor the debates – Anheuser-Busch, EDS, and IBWA – it’s a great way to reach out and be a corporate citizen.  There’s no public recognition, there’s no access to candidates and names aren’t mentioned on the air – it’s just good practice.

Joe Doss, president of the International Bottled Water Association, tells theNew York Times that the Alexandra, Va.-based group – along with about 1,500 bottles of water – donates the services of its government affairs director, who works at the debates.  Adds Doss:

“The debates are a great cause and a good opportunity for us…It gives us visibility having our name as a sponsor, and it’s good for us to be associated with something so visible.”

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Chris Hogan, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].

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