File this next story under the header: Why didn’t I think of that?
First, let’s roll back four years.
Lara Hodgson, entrepreneur, board member of the Georgia Regional Transit Authority and brand new mom, is out running errands with her son when of course he gets hungry and of course she doesn’t have fresh, room-temperature water around to mix him some formula, so, of course, the baby throws a fit. This happens often enough that she complains to her husband, repeatedly, that someone should come up with pre-measured bottled water with room enough to add formula. Something just for a baby.