File this next story under the header: Why didn’t I think of that?
First, let’s roll back four years.
Lara Hodgson, entrepreneur, board member of the Georgia Regional Transit Authority and brand new mom, is out running errands with her son when of course he gets hungry and of course she doesn’t have fresh, room-temperature water around to mix him some formula, so, of course, the baby throws a fit. This happens often enough that she complains to her husband, repeatedly, that someone should come up with pre-measured bottled water with room enough to add formula. Something just for a baby.
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.
For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].