Workers at the University of California, San Francisco, lost belly fat and showed metabolic benefits after a ban on sugary drinks went into effect.
With plastic bottles under fire, the bottled water industry is under intense scrutiny. Yet the industry is also driving forward with efforts to be more sustainable – not least with evian’s state-of-the-art carbon neutral bottling facility in the French Alps. So what can the future look like for the category?
Bottled water is the No. 1 beverage product in the U.S., by volume, for a second year in a row, the International Bottled Water Association (IBWA) and the Beverage Marketing Corporation (BMC) announced today.
As a kid, your parents are always telling you to drink more of it. In your 20s you down one between cocktails to stave off a hangover.
Americans now officially drink more bottled water than soda. It’s a shift that decades ago might have seemed unthinkable—that consumers would buy a packaged version of something they could get free from a tap.
Whether you drink it to quench your thirst or use it to wash your laundry, water is an indispensable part of our lives and our world.
It’s also an indispensable part of a healthy diet. That’s why more and more Americans are choosing to increase their water intake. In 2015, the average American drank 36.5 gallons of bottled water — a 7.9 percent increase over the previous year.
New data from the the International Bottled Water Association (IBWA) and Beverage Marketing Corporation (BMC) show that in 2015 Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent since the previous year. In fact, BMC now indicates that bottled water is poised to overtake carbonated soft drinks as America’s largest beverage category by volume by 2017, if not by the end of 2016.
The bottled water industry continues to respond to the ongoing water crisis in Flint, Michigan. This is a terrible situation that highlights the important and historic role that bottled water plays during emergencies and natural disasters.