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Sustainability and stewardship are opportunities as well as challenges

With plastic bottles under fire, the bottled water industry is under intense scrutiny. Yet the industry is also driving forward with efforts to be more sustainable – not least with evian’s state-of-the-art carbon neutral bottling facility in the French Alps. So what can the future look like for the category?

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Bottled Water: The Healthy, Environmentally Friendly Drink

Bottled Water: The Healthy, Environmentally Friendly Drink

Whether you drink it to quench your thirst or use it to wash your laundry, water is an indispensable part of our lives and our world.

It’s also an indispensable part of a healthy diet. That’s why more and more Americans are choosing to increase their water intake. In 2015, the average American drank 36.5 gallons of bottled water — a 7.9 percent increase over the previous year.

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Choosing Healthy Hydration, Bottled Water Sales, Consumption Increasing

Choosing Healthy Hydration, Bottled Water Sales, Consumption Increasing

New data from the the International Bottled Water Association (IBWA) and Beverage Marketing Corporation (BMC) show that in 2015 Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent since the previous year. In fact, BMC now indicates that bottled water is poised to overtake carbonated soft drinks as America’s largest beverage category by volume by 2017, if not by the end of 2016.

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Bottled Water - small water use, big health benefits

This cool video shows how bottled water is a very small and very efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks.

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