News & Media

News & Media

Athena(R) Water and the American Cancer Society Fight Back Against Breast Cancer

ATLANTA, Oct. 24, 2011 — /PRNewswire/ — DS Waters of America, Inc. announced a multi-year giving commitment to help the American Cancer Society raise funds through the sale of Athena(R) bottled water to promote breast cancer awareness, education, research and patient care. 

Athena(R), which was created for the cause(TM) by breast cancer survivor Trish May, empowers everyone to join the fight against breast cancer with a healthy and convenient bottle of water. Named for the Greek goddess of purity, wisdom and strength, Athena(R) is one of the newest brands in the Atlanta-based DS Waters family of bottled water products and delivery services. 


The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].


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