“Gallons” are “litres” and “while” is “whilst,” but the message at the United Kingdom’s Natural Hydration Council is the same as ours: consumers deserve to have unrestricted access to a healthy, safe, and convenient beverage choice, bottled water. Unfortunately, the misinformation about the bottled water and the government and consumer actions against the industry that we see in the United States are as prevalent, if not more so, in the UK. Here is the Natural Hydration Council’s mission statement: The objectives of the Council are to research and promote the environmental, health and other sustainable benefits of natural bottled water. This will ensure that consumers are able to make an informed choice about natural bottled water and hydration in their diet.
Read more about the Natural Hydration Council here.