We have launched a new YouTube video on the bottled water industry’s corporate social responsibility on environmental issues. The video can be seen here.
Titled “Bottled Water’s Environmental Corporate Social Responsibility,” an intrepid teenage reporter asks bottled water industry executives about their concern for the environment and what their companies are doing to specifically meet their social responsibility as corporations. Her probing questions reveal a young teen’s desire to make Earth a better place.
And the answers she receives from representatives from Sparkletts, Nestle Waters North America, Absopure Water Co. and Eastman Chemical Co. reveal a wide range of corporate initiatives, including conversion to hybrid trucks, light-weighting of plastic bottles, building LEED-certified bottling facilities, extensive efforts to recycle on a large scale, and adoption of new technologies that make producing PET plastics more energy efficiency. “In conversational discussions, IBWA members explain their companies’ environmental initiatives in a way that we all can understand how the bottled water industry is making a difference,” said Tom Lauria, International Bottled Water Association Vice President of Communications. “In fact, many U.S. companies are doing a number of the same things.
Here, the important, diverse and simultaneous environmental initiatives being conducted by IBWA members, seen as a total package, are intended to achieve significant and measureable results.”
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