News & Media

News & Media

Oct 13, 2008

A Bad Ad

A recent radio advertisement in Miami-Dade, Fla. claimed the public water supply was cheaper, purer and safer than bottled water.  Now, Nestle Waters North America is rightfully striking back: it’s considering legal options against the county and testing municipal taps, according to the Miami Herald

What’s the testing show so far?  According to the story:

…initial results exceed federal standards for fecal coliform, often an indicator of exposure to animal or human waste.

”When you make a statement and say your water is better than our water, we want to find out,” said Kevin Mathews, director of health and environmental affairs for Nestle, which is based in Greenwich, Conn.

Bottled water companies have never claimed their product should be a replacement for tap water – and they certainly aren’t taking out radio advertising saying otherwise.  Bottled water is an alternative to tap, and a rightful consumer choice.  What are Miami-Dade residents to drink if their tap ever tastes funny one day?  What if, Heaven forbid, a hurricane blows through and prevents access to potable water?  Consumers will need to turn to bottled water.  

People who drink bottled water should know they are getting a strictly-regulated, healthy beverage, packaged in a 100 percent safe – and 100 percent recyclable – container.

Don’t let a radio ad tell you otherwise.  

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization.

For more information about IBWA, bottled water and a list of member‚ brands, please contact
Jill Culora, IBWA‚ Vice President of Communications at 703-647-4609 or [email protected].


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