A recent radio advertisement in Miami-Dade, Fla. claimed the public water supply was cheaper, purer and safer than bottled water. Now, Nestle Waters North America is rightfully striking back: it’s considering legal options against the county and testing municipal taps, according to the Miami Herald.
What’s the testing show so far? According to the story:
…initial results exceed federal standards for fecal coliform, often an indicator of exposure to animal or human waste.
”When you make a statement and say your water is better than our water, we want to find out,” said Kevin Mathews, director of health and environmental affairs for Nestle, which is based in Greenwich, Conn.
Bottled water companies have never claimed their product should be a replacement for tap water – and they certainly aren’t taking out radio advertising saying otherwise. Bottled water is an alternative to tap, and a rightful consumer choice. What are Miami-Dade residents to drink if their tap ever tastes funny one day? What if, Heaven forbid, a hurricane blows through and prevents access to potable water? Consumers will need to turn to bottled water.
People who drink bottled water should know they are getting a strictly-regulated, healthy beverage, packaged in a 100 percent safe – and 100 percent recyclable – container.
Don’t let a radio ad tell you otherwise.
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