hydration

Choosing Healthy Hydration, Bottled Water Sales, Consumption Increasing

New data from the the International Bottled Water Association (IBWA) and Beverage Marketing Corporation (BMC) show that in 2015 Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent since the previous year. In fact, BMC now indicates that bottled water is poised to overtake carbonated soft drinks as America’s largest beverage category by volume by 2017, if not by the end of 2016.

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Research Reinforces Fact that Water is the Best Hydration Source

One of the simplest things that a person can do when seeking to lead a healthier lifestyle is to drink water instead of other beverages that are heavy with sugar and calories. If someone  wants to eliminate or moderate calories, sugar, caffeine, artificial flavors or colors, and other ingredients from their diet, choosing water is the right choice – whether from the tap, filtered, or in a bottle.

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Telling Bottled Water's Healthy Story through a Powerful Infographic

IBWA recently developed a helpful new infographic designed to visually communicate some important facts about bottled water – namely that its water use and environmental footprint are far smaller than some might realize. It also shows that bottled water is a healthy beverage and great choice for those seeking to make smarter choices when it comes to their diets and lifestyle decisions.

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