bottled water

What You Should Know About Drinking Water (but Probably Don't)

As a kid, your parents are always telling you to drink more of it. In your 20s you down one between cocktails to stave off a hangover. As you get older you notice dry skin, under-eye circles and headaches creeping up when you don’t get enough of it. Gym rats carry around huge jugs of it, models swear by it as an essential piece of their beauty routine and a lack of it may just be the reason behind your daily afternoon slump.
We’re talking water — arguably the most essential component of our diets.

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Soda Loses Its U.S. Crown: Americans Now Drink More Bottled Water

Americans now officially drink more bottled water than soda. It’s a shift that decades ago might have seemed unthinkable—that consumers would buy a packaged version of something they could get free from a tap. But bottled-water sales have been growing in the U.S. ever since the arrival of Perrier in the 1970s. The gains accelerated in recent years amid concerns about the health effects of sugary drinks and the safety of public-water supplies.

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Research Reinforces Fact that Water is the Best Hydration Source

One of the simplest things that a person can do when seeking to lead a healthier lifestyle is to drink water instead of other beverages that are heavy with sugar and calories. If someone  wants to eliminate or moderate calories, sugar, caffeine, artificial flavors or colors, and other ingredients from their diet, choosing water is the right choice – whether from the tap, filtered, or in a bottle.

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Telling Bottled Water's Healthy Story through a Powerful Infographic

IBWA recently developed a helpful new infographic designed to visually communicate some important facts about bottled water – namely that its water use and environmental footprint are far smaller than some might realize. It also shows that bottled water is a healthy beverage and great choice for those seeking to make smarter choices when it comes to their diets and lifestyle decisions.

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